Entertainment Relations

I've learned about several different aspects of fashion PR during the course of my internship. Most importantly, I've gained a better understanding of the importance of media presence for the brand. Whether it's having the hottest celebrity photographed in the brand's clothing or participating in fashion charity events, media presence is important for any fashion line's visibility and success. In order to ensure that celebrities are wearing, and in fact, want to wear the brand's clothing, the Entertainment Relations office at which I am interning must constantly maintain relationships with stylists, publicists, managers, and the celebrities themselves. The Entertainment Relations/PR branch of the company must also be abreast of all media related events and happenings. I've realized that being detail-oriented, planning in advanced, and most importantly being organized are integral qualities that are necessary for working in the field of fashion public relations. I personally hope to cultivate these skills during the remainder of my internship.